First Community Bank: "More Than Sports"

Set in the heart of Abingdon, Virginia, this story-driven commercial highlights the deep connection between First Community Bank and the students, teachers, and families they support. Over three days, we captured real moments with local athletes, educators, and bank representatives—showcasing how the bank goes beyond business to invest in the future of the community. It’s a reminder that behind every game, every classroom, and every achievement, there’s a team of people cheering them on.

Client: First Community Bank

Location: Abingdon, Virginia

Director: Benjamin Mason

Assistant Director & Director of Photography: Caleb Akers

Production Manager: Marisa Roncaglione

Key Grip: Carter Fitzgerald

Grip & Boom Operator: Stanley Williams

Grip & BTS Videographer: Jonah Dyer

Shot on: Sony FX6 with Sirui Anamorphic Lenses