First Community Bank: "Kindness"

Kindness has the power to bring people together—and in this heartfelt spot, we highlight the small, everyday moments that build a stronger community. From neighbors lending a hand to strangers paying it forward, the story reflects First Community Bank’s belief that kindness isn’t just nice—it’s essential. With real people and real actions, this piece captures the spirit of a town that looks out for one another, backed by a bank that does the same.

Client: First Community Bank

Director: Benjamin Mason

Assistant Director & Director of Photography: Caleb Akers

Production Manager: Marisa Roncaglione

Key Grip: Carter Fitzgerald

Shot on: Sony FX6 with Sirui Anamorphic Lenses