Doritos: “Crunch Therapy”

In this high-energy, Super Bowl-style commercial, “Crunch Therapy” delivers a hilarious twist on self-care where stress meets snack and the crunch is the cure. Set against the backdrop of everyday chaos, this cinematic spot follows a character spiraling through daily frustrations until one iconic Doritos crunch turns everything around. Bold, stylized, and packed with comedic timing, this director’s cut leans into the absurd in all the right ways bringing flavor, freedom, and a little therapy with every bite.

Client: Doritos

Director: Benjamin Mason

Assistant Director & Director of Photography: Caleb Akers

Production Manager: Marisa Roncaglione