Coca-Cola Consolidated: “Helping Schools”

Set against the backdrop of the COVID-19 pandemic, this moving commercial spot highlights how Coca-Cola Consolidated stepped up to support a local West Virginia school during one of its most challenging times. From providing essential resources to showing up with encouragement and care, the story reflects the company’s deep commitment to the communities it serves. It’s a reminder that real impact starts with being there, especially when it matters most.

Client: Coca-Cola Consolidated

Director: Benjamin Mason

Assistant Director & Director of Photography: Caleb Akers