Clayton: "Reforestation"

In this short documentary-style commercial, we explore Clayton’s ongoing commitment to environmental stewardship through their reforestation efforts at the New River Gorge in West Virginia. Shot in a single day with a nimble three-person crew, the piece highlights the powerful impact of planting trees—not just for the land, but for future generations. Through sweeping visuals and authentic storytelling, we capture the heart behind Clayton’s mission to give back to the environment.

Client: Clayton Homes

Location: New River Gorge, West Virginia

Director: Benjamin Mason

Assistant Director: Caleb Akers

Production Manager: Marisa Roncaglione