Air Jordan: "Pass it on"

This emotional, story-driven spot captures the bond between a father and son as they share their love for the game of basketball. Set on a quiet court, the two face off in a 1-on-1 pickup game—more than just a competition, it’s a moment of connection, legacy, and the spirit of the game passed down through generations. Timeless and grounded, the film pays tribute to what Air Jordan represents: passion, perseverance, and family.

Director: Benjamin Mason

Assistant Director & Director of Photography: Caleb Akers

Production Manager: Marisa Roncaglione

Shot on: Sony FX6 with IronGlass Vintage Lenses