Why Businesses Can’t Afford to Overlook Video on Social Media
If you’re serious about growing your brand in today’s digital world, one thing is non-negotiable: video content on social media.
The days of posting occasional photos and hoping for engagement are gone. Platforms like Instagram, TikTok, LinkedIn, and Facebook are built to prioritize video and businesses that ignore it are leaving visibility, trust, and revenue on the table.
But here’s the catch: not all video is created equal. Posting video just for the sake of it won’t cut it. The most successful brands are posting content with purpose.
Watch the Marshall Health Network video HERE.
Video is Social Media’s Language
Social platforms reward video because it keeps users engaged longer.
Video posts on social media get up to 48% more views than static posts.
People are twice as likely to share video content than any other type of post.
If your business isn’t speaking the language of video, you’re already behind.
Purpose-Driven Content Wins Every Time
Too often, businesses churn out content without asking the most important question: Why are we posting this?
Purpose-driven video means:
Educating your audience about a product or service.
Building trust by showing your people and your process.
Inspiring action — whether that’s signing up, visiting, or purchasing.
Random posts fade quickly. Purposeful content builds momentum.
Video Humanizes Your Brand
Social media is crowded, but video allows you to break through the noise. People connect with faces, voices, and stories. Show your audience:
Behind-the-scenes moments.
Customer success stories.
The real people who make your business what it is.
This authenticity is what turns viewers into followers and followers into customers.
The ROI of Social Video is Too Big to Ignore
When used strategically, social media video is one of the most cost-effective tools in your marketing mix. One well-planned shoot can create:
A flagship brand video.
Multiple short clips for Instagram, TikTok, and YouTube.
Cutdowns for paid ads.
Evergreen content that keeps working long after it’s posted.
Your investment goes further when each video is built with a clear goal in mind.
The Bottom Line
Posting video on social media isn’t just about staying relevant — it’s about staying competitive. But the key is to do it with purpose. Every video should answer: What value does this bring to my audience?
At Filmanatix, we specialize in helping businesses create story-driven content that’s not just beautiful, but effective. Because when your content has purpose, it doesn’t just get seen — it gets results.
